¿Qué diferencia hay entre SEO y GEO?

El SEO trabaja para que tu web salga en los resultados de los buscadores. El GEO trabaja para que los asistentes de inteligencia artificial te mencionen en sus respuestas. Se complementan: el GEO se apoya en un buen SEO y además lo mejora.

¿El GEO sustituye al SEO?

No. Google sigue siendo la principal fuente de clientes para la mayoría de empresas, y los asistentes de IA usan los resultados de los buscadores para construir sus respuestas. Por eso trabajamos los dos a la vez.

¿Podéis garantizar que ChatGPT recomiende mi empresa?

No, y desconfía de quien te lo garantice: nadie controla las respuestas de una IA. Lo que sí hacemos es darle a las IA la mejor información posible sobre tu empresa y medir cada mes si te citan y en qué preguntas.

¿Cuánto tarda en notarse?

Los cambios técnicos se hacen en pocos días. Que los asistentes empiecen a mencionarte suele llevar de semanas a algunos meses, según tu sector y tu competencia.

¿Sirve para una empresa pequeña o local?

Sí, especialmente. En búsquedas locales la IA prefiere empresas con datos claros y buenas reseñas en esa zona, no necesariamente las más grandes.

¿Qué es el archivo llms.txt?

Es un archivo de texto en la raíz de tu web que resume quién eres y cuáles son tus páginas importantes, pensado para que los modelos de lenguaje lo lean fácilmente. Lo creamos y lo mantenemos actualizado.

¿Trabajáis también con mi web aunque no la hayáis hecho vosotros?

Sí. Trabajamos sobre webs WordPress y de otras plataformas. Si tu web necesita mejoras importantes, te lo diremos en el diagnóstico.

629 555 302
info@gmaster.eu

Master

GEO: get AI to recommend your business

More and more customers no longer search on Google: they ask ChatGPT, Gemini, Claude, Perplexity or Copilot "Which company do you recommend in Marbella for…?". And the AI answers with two or three names. GEO (Generative Engine Optimization) means working on your website and your online presence so that your business is one of those answers.

At Master Informática we combine what we already do every day (web design, technical SEO and local SEO for businesses on the Costa del Sol) with optimisation for AI search engines and Google's AI Overviews. We work with businesses in Marbella, Estepona, Fuengirola, Benalmádena, Mijas and Málaga.

What GEO is and why it matters now

Classic SEO aims to get your website into Google's list of results. GEO goes one step further: it aims to make AI assistants understand who you are, trust your information and cite you when they generate an answer. For that they need clear, consistent data about your business: what you do, where, for whom, with what experience and what your customers think.

The good news: few local businesses are working on it today. Whoever starts now will have an edge over their competitors for years. And everything done for GEO also improves your normal Google ranking.

What our GEO service includes

AI diagnosis. We ask ChatGPT, Gemini, Claude, Perplexity and Copilot the same questions your customers would ask and see whether you appear, what they say about you and whom they recommend instead.
A business profile for machines. Structured data (schema) for your local business, services and FAQs, so that AI has your details without errors.
llms.txt file. A summary of your business and your pages designed for language models, updated automatically when you publish.
Access for AI crawlers. We check robots.txt, firewalls and CDN so that GPTBot, ClaudeBot, PerplexityBot or Google are not left at the door.
Content that AI can quote. Pages per service and town, real FAQs, concrete data and clear answers, written for people and understandable by machines.
Bing and IndexNow. ChatGPT and Copilot rely on Bing's index: we register your website, submit sitemaps and report every new page.
Reputation and mentions. Google Business Profile, reviews, directories and identical contact details everywhere: the signals AI trusts most.
Monthly report. Tracking of which questions you appear in, in which assistants and against which competitors.

How we work

Free GEO diagnosis. We analyse your website and test a set of questions in the main AI assistants to see your starting point.
Technical foundation. Structured data, llms.txt, crawler access, speed, Search Console and Bing Webmaster properly configured.
Content and entity. We strengthen your service pages, create local pages and FAQs, and make clear who you are and what you do.
External signals. Google Business Profile, reviews, directories and mentions consistent with your website.
Measurement and improvement. We repeat the tests every month and adjust whatever is needed.

What we measure

Mentions in AI assistants. How many of the test questions each assistant names you in.
Presence in AI Overviews. Whether Google cites you in its AI summaries for your key searches.
Competitors cited. Whom AI recommends instead of you, and why.
Rankings on Google and Bing. Your classic ranking, which is still the foundation.
Traffic and enquiries. Visits from AI assistants and the calls, WhatsApp messages or forms they generate.

We work with real Search Console data

We optimise your website using data from your own Google Search Console, Bing Webmaster Tools and Google Analytics: CTR, position and impressions for each page, appearances in AI answers and enquiries from the website. No guesswork, no estimates.

Monthly page-by-page review: we spot pages that are losing position and pages that Google shows a lot but get few clicks.
We update what needs it: titles, descriptions, content and internal links on those pages, and we resubmit them to Google and Bing.
Before-and-after report: every quarter you see the progress on Google and in AI assistants, with your website's data.

Which businesses benefit most

Advisory firms, lawyers and agencies. "Which tax adviser do you recommend in Marbella?" is exactly the kind of question people already ask AI.
Estate agencies and holiday rentals. International clients who ask in English before coming to the Costa del Sol.
Clinics and health professionals. Clear information about services, opening hours and specialities.
Shops and urgent services. Locksmiths, technicians or workshops that need to appear the moment the customer asks.
Architecture, interior design and construction. Projects, work areas and specialities clearly explained.
Restaurants, hotels and leisure. Local recommendations that people increasingly ask an assistant for.

Frequently asked questions about GEO

What is the difference between SEO and GEO?

SEO works to get your website into search engine results. GEO works to get AI assistants to mention you in their answers. They complement each other: GEO relies on good SEO and also improves it.

Does GEO replace SEO?

No. Google is still the main source of customers for most businesses, and AI assistants use search engine results to build their answers. That is why we work on both at the same time.

Can you guarantee that ChatGPT will recommend my business?

No, and be wary of anyone who guarantees it: nobody controls an AI's answers. What we do is give AI the best possible information about your business and measure every month whether it cites you and in which questions.

How long does it take to show?

Technical changes are made in a few days. Getting assistants to start mentioning you usually takes from a few weeks to a few months, depending on your sector and your competitors.

Does it work for a small or local business?

Yes, especially. In local searches AI prefers businesses with clear data and good reviews in that area, not necessarily the biggest ones.

What is the llms.txt file?

It is a text file at the root of your website that summarises who you are and which pages matter, designed so that language models can read it easily. We create it and keep it up to date.

Do you also work on my website if you did not build it?

Yes. We work on WordPress websites and other platforms. If your website needs major improvements, we will tell you in the diagnosis.

Ask for your free GEO diagnosis

We tell you how ChatGPT, Gemini, Claude and Perplexity see you today, which competitors they recommend and what we would do to get your business to appear. It is free and with no obligation. If you also want to improve on Google, see our SEO and our success stories.

Call 629 555 302 Message us on WhatsApp Contact form